Baseline — Operating P&L

Monthly · gross revenue with Cory rev-share & Garnet payouts as cost of revenue · generated 2026-07-01 from the live model

$Aug '26
proj
Sep '26
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Oct '26
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Nov '26
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Dec '26
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Revenue
Brand deals — newsletter$124$992$4,638$0$0
Brand deals — Cory (gross)$4,500$0$0$0$0
App subscriptions$5,000$5,000$5,000$5,000$5,000
Marketplace (Shopify)$1,600$1,600$1,600$1,600$1,600
Total revenue$11,224$7,592$11,238$6,600$6,600
Cost of revenue
Cory revenue share (80%)-$3,600$0$0$0$0
Garnet brand payouts-$177-$177-$177-$177-$177
Gross profit$7,447$7,415$11,061$6,423$6,423
Gross margin66%98%98%97%97%
Operating expenses
Personnel (Remote)-$9,109-$9,109-$9,109-$9,109-$9,109
Software & SaaS-$1,072-$1,072-$1,072-$1,072-$1,072
Infrastructure & cloud-$333-$333-$333-$333-$333
Personnel (non-Remote)-$198-$198-$198-$198-$198
Total OpEx-$10,713-$10,713-$10,713-$10,713-$10,713
EBITDA-$3,266-$3,298$348-$4,290-$4,290
EBITDA margin-29%-43%3%-65%-65%

Revenue is risk-adjusted (deals by win-probability; Apple at its confidence). EBITDA ≈ net (pre-launch startup: no D&A / interest / tax). Personnel = variable Remote rates; July reflects the Melvin & Matthi ramp-down. Cory 80% share shown as cost of revenue so gross margin is visible.